Saturday, September 20, 2008

The Bible as a Fashion Accessory
Phil Johnson

From TeamPyro:

"Here are a couple of items that have been in my "maybe you want to comment on this" file since last December.

One is an article about Zondervan's "Bible Bunker," where publishing executives find ways to trick out the Bible and boost its market appeal. From the article: "Zondervan plans to keep stoking demand by making sure God’s word looks hip, sounds relevant and is advertised all over, including in Rolling Stone magazine and Modern Bride, on MySpace—even on a jumbotron in New York City’s Times Square."

To be clear, I have no problem with advertizing the Bible "all over"—including jumbotrons and magazines aimed at popular secular markets. I don't [Journaling Bible] seriously object to patent-leather or neon Naugahyde® on Bibles. The cover on Crossway's calfskin leather Journaling Bible is what motivated me to buy one, and I love it. If some teenage girl wants a Sanrio-inspired Bible cover, good for Zondervan..."

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