From Bob DeWaay at Critical Issues Commentary:
"A key idea in the contemporary evangelical movement is that revival can be engineered. The Purpose Driven Web site says, “Peter Drucker called him [Warren] ‘the inventor of perpetual revival’ and Forbes magazine has written, ‘If Warren’s church was a business it would be compared with Dell, Google or Starbucks.’”1 The Purpose Driven movement can cite this business management guru approvingly only because they have a faulty theology of human ability. For example, Rick Warren says, “It is my deep conviction that anybody can be won to Christ if you discover the key to his or her heart. . . . It may take some time to identify it. But the most likely place to start is with the person’s felt needs.”2 If this were true one could use modern marketing principles to sell people on their need for Christian religion and convince them to convert in order to find satisfaction of their felt needs. But it is not true..."